Fringe

Apparel

T SHIRT DESIGN

A set of T-shirt designs for Fringe Salon, a luxury hair salon and boutique operating out of middle Georgia.

Timeline

2 weeks

Tools

Adobe illustrator

Fringe Salon

Client

2025

Year

The Brief

Fringe salon wanted merchandise that would be sold to client’s and worn by their stylists with the goal of strengthening the identity of their brand and creating more visual cohesion in the salon. It had to be something that clients would actually wear, and their team would love to rep.

this meant that the goal was to produce designs that aligned with the brands elevated, quiet-luxury aesthetic in a way that felt timeless and true to their brand.

The Solution

Fringe’s Branding is rooted feeling timeless, personable, but polished. For this reason, a large part of their design language draws from old cosmetic packaging.

What this meant was that the visual system I developed for the designs needed to do the following: colors needed to be natural and subdued. but the typography, composition, and shape language needed to be high-impact. Clean lines, shapes, and lettering that stood out from far away was a necessity, and would provide balance to the softer color palette. The overall effect was a visual language that communicated a demand for attention through order and class, rather than chaos.

Deliverables

  • 4 custom t-shirt designs

  • Print Ready Artwork

  • Size + Placement Guide

The Impact

The shirts have become a staple of the salon. both in the salon and on the street.